Sunday, September 25, 2011

The Shift: The Future of Work Is Already Here

Lynda Gratton: The micro-entrepreneur revolution


Lynda Gratton, interviewed above, is a professor at London Business School and the author of Hot Spots and Living Strategy. She has been hailed by the Times as one of the top 20 business thinkers in the world today, esteemed by the Economist for "leading the world's top 200 business minds to predict the future of work," and the Financial Times called her the business thinker most likely to make a real difference over the next decade.

In her timely book, The Shift: The Future of Work is Already Here, hot off the presses in July 15, 2011, Lynda Gratton makes the case that work is a defining, all-consuming part of our lives. Now, more than ever, the speed at which the nature of work is changing is having an extraordinary impact on working lives everywhere. Lynda Gratton's groundbreaking book looks at the five forces that will fundamentally change the way we work in the next 10 to 15 years: globalization, society, demography, technology, and energy. It remains to be seen whether this will be a bad thing or a good thing. The invaluable advice that Lynda imparts, however, is that there are three key shifts that individuals can make to prepare themselves in this fast-moving world of work. What are those three key shifts? Look here to learn more.


2 comments:

  1. Jon,

    A grand brainstorm entrepreneurial world of inventers, creators, troubleshooters unleashed in a freelancing frenzy of creativity! :-)

    ReplyDelete
  2. That about sums it up, Gari. Well put.

    j

    ReplyDelete